Wode is designed for a tribe of fearless expressionists dedicated to the adventure of a multi-sensory experience. The name is derived from woad, an intense blue plant extract used by the ancient Britons to paint themselves with tribal markings. “Scent too marks you as one of a tribe,” says Zowie Broach of BOUDICCA, “but its uniqueness is that it marks you invisibly.”
For Me Company, who designed the packaging, “Wode is the future of tribalism.” The bottle for the fragrance is vibrant jewel-blue while the box is stamped with tribal tattoo patterns, laser-etched into a micro-textured foil for an exquisitely-layered, hyper-modern take on luxury.
COLETTE >> HERE
CULT OF BEAUTY >> HERE